The Main Street program began in 1990 to revitalize downtown Toccoa and to improve Toccoa's’s quality of life by strengthening downtown’s role as the heart of this historic county seat community.
Toccoa Main Street is a non-profit organization formed to make the downtown district the economic and cultural center of the community. The overall objective is to improve the viability and appearance of the downtown district and to stimulate long-term reinvestment through business recruitment and retention, all within the context of historic preservation.
Main Street Toccoa has been accredited by the National Trust for Historic Preservation since 2000. Toccoa’s Program is based on the National Trust for Historic Preservation’s recommended four-point approach to downtown redevelopment within the context of historic preservation.
Recent honors include the Great America Main Street Top Ten Semi-finalist from the National Trust for Historic Preservation, the Excellence in Downtown Development Award from the Georgia Downtown Association, and the Excellence in Rehabilitation Award from the GA Trust for Historic Preservation.